Brought in as art director by Deloitte, I was tasked with to assisting the launch of CLUB+, the rewards scheme from the foodstuffs group, which was redeemable across multiple of their NZ stores. Not only did we have to think about how club+ showed up as a brand by itself. There was also alot of consideration on how that would then work with the other brand identities across the group. . Was a lot of fun to do.